Market Access Workshop
On December 2, 2019, about 70 members coming from senior management, marketing and medical affairs attended the “HKAPI Market Access Workshop 2019” in Harbour Plaza, North Point.
The workshop started with a warm welcome by the Association President Ms. Kara Cheung and a brief overview of Hong Kong’s healthcare system presented by the HKAPI office. This was followed by presentations on the Hospital Authority Drug Formulary listing process and other alternative market access programs. Participants were also given case studies to put their knowledge into real practice and exchange their ideas with fellows within the industry.
After a light lunch, Dr. CL Cheung (Assistant Professor, Department of Pharmacology and Pharmacy, HKU) shared his insights on the potential of using big data in enhancing drug access. The workshop ended with a final discussion on special access programs in collaboration with HA and a relevant case study.
HKAPI Market Access Workshop training materials is now available in the Member’s Area.